About businesses and what they need
Mission Statement - States the GOALS of your company.
Description of Good or Service - This must be as detailed as possible.
If you are creating a good please provide a schematic (blue print).
Optional: Create a physical prototype.
Highlight what is unique about your good or service.
Financing Required - How much money are you looking for?
How will you use the money? Advertising; hiring new workers; expanding your production capabilities etc.
What are you offering your investors?
Business Model - What is your company? How will you do business?.
We are an Internet based company; We are a boutique (speciality) chain of retail stores; Computer support company; We will sell our product through national chains such as... etc.
Market Size - You must demonstrate that an actual market (people who want your good or service) exists for you to sell your good or service to.
Example: Americans spent $15 billion on pet food last year.
Define your Market: The Upper Valley; Greater New England; The world The elderly; teenagers; house wives etc.
Expected Market Share- How much of the Market do you expect to claim?
Be realistic.
Consider if there are well established competitors in your field.
Business Background - Will your business be a totally new business?
Are you growing an established business?
What are your credentials (experience) to run a business?
What is your personal stake (your own money invested) in this company?
Financial Projections - How many units (number of goods or times you will perform the service) do you believe you will sell in the first year?
Units X Price = Revenue (money coming into your company)
Revenue - Total Costs = Profit for year 1
Add 10% to determine profits for year 2.
Costs - Prove that your price is accurate.
What are your total costs? List Fixed costs and variable costs with your best estimate of how much each will be. (This will require some research)
What kind of workers will you need? How much will you pay them?
Remember if you are going to have computers you will need electricity. If you are a call center you will need phone service.
Total Costs divided by the units produce equals unit cost.
TC/Units produced = Unit cost
Competition - Who are they? How established (how long have they been open) is your competition? How much do they charge for a similar good or service? What is their reputation? Why will you be more successful than they are?
Advertising - How do you plan to get your idea out to the public.
Why have you chosen this method?
Our target Market will be 18 to 24 year old college students. A banner ad on Facebook will reach over _______ potential customers.
You will need to provide evidence that proves 18 to 24 year old college students use Facebook.
Strategic Advantages - Why will your idea work?
Why is your business model innovative? Why will it be successful?
Do you have any patents or new technology that your competitors do not have?
Description of Good or Service - This must be as detailed as possible.
If you are creating a good please provide a schematic (blue print).
Optional: Create a physical prototype.
Highlight what is unique about your good or service.
Financing Required - How much money are you looking for?
How will you use the money? Advertising; hiring new workers; expanding your production capabilities etc.
What are you offering your investors?
Business Model - What is your company? How will you do business?.
We are an Internet based company; We are a boutique (speciality) chain of retail stores; Computer support company; We will sell our product through national chains such as... etc.
Market Size - You must demonstrate that an actual market (people who want your good or service) exists for you to sell your good or service to.
Example: Americans spent $15 billion on pet food last year.
Define your Market: The Upper Valley; Greater New England; The world The elderly; teenagers; house wives etc.
Expected Market Share- How much of the Market do you expect to claim?
Be realistic.
Consider if there are well established competitors in your field.
Business Background - Will your business be a totally new business?
Are you growing an established business?
What are your credentials (experience) to run a business?
What is your personal stake (your own money invested) in this company?
Financial Projections - How many units (number of goods or times you will perform the service) do you believe you will sell in the first year?
Units X Price = Revenue (money coming into your company)
Revenue - Total Costs = Profit for year 1
Add 10% to determine profits for year 2.
Costs - Prove that your price is accurate.
What are your total costs? List Fixed costs and variable costs with your best estimate of how much each will be. (This will require some research)
What kind of workers will you need? How much will you pay them?
Remember if you are going to have computers you will need electricity. If you are a call center you will need phone service.
Total Costs divided by the units produce equals unit cost.
TC/Units produced = Unit cost
Competition - Who are they? How established (how long have they been open) is your competition? How much do they charge for a similar good or service? What is their reputation? Why will you be more successful than they are?
Advertising - How do you plan to get your idea out to the public.
Why have you chosen this method?
Our target Market will be 18 to 24 year old college students. A banner ad on Facebook will reach over _______ potential customers.
You will need to provide evidence that proves 18 to 24 year old college students use Facebook.
Strategic Advantages - Why will your idea work?
Why is your business model innovative? Why will it be successful?
Do you have any patents or new technology that your competitors do not have?